Privacy Policy

Last Updated: 10 September 2026

At AA DigitalWorks — Ireland's premier digital agency — we are committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.aadigitalworks.com/ie/ or engage our full-stack digital solutions.

We are the Data Controller for the purposes of the General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018. Our registered business name is AA DigitalWorks (Registered Business Name No. 781625), and our registered location is County Wexford, Ireland.

1. Data We Collect

As part of delivering SEO, Google Ads, Web Design, Web Development, Custom Web Applications, E-Commerce, Digital Menus, QR Menus, Digital Signage, Branding, and Analytics services to Irish businesses, we may collect and process the following categories of personal data:

• Contact Details: Name, email address, phone number, WhatsApp number, and postal address.
• Billing Information: Payment details, VAT number, and billing address.
• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.
• Usage Data: Information about how you use our website, products, and services.
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

2. Legal Basis for Processing

We will only process your personal data where we have a lawful basis to do so. The lawful bases we rely on are:

• Consent: You have given clear consent for us to process your personal data for a specific purpose (e.g., signing up for our newsletter).
• Contract Performance: The processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract (e.g., providing web design or SEO services).
• Legal Obligation: The processing is necessary for us to comply with the law (e.g., retaining invoices for tax purposes).
• Legitimate Interests: The processing is necessary for our legitimate interests or the legitimate interests of a third party, provided your interests and fundamental rights do not override those interests (e.g., improving our services, ensuring network security).

3. Analytics and Tools

We use third-party tools to analyse website traffic and user behaviour — because data-driven success is at the heart of what we do. These tools may collect data such as your IP address, browser information, and browsing patterns. The tools we use include:

• Google Analytics 4 (GA4): For tracking website traffic and user engagement.
• Google Search Console: For monitoring our site's performance in Google Search results.
• Heatmap/Behaviour Analytics (e.g., Hotjar, Microsoft Clarity): To understand how users interact with our website pages.

4. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Typically, we retain client project data for a period of 6 years after the completion of a project to comply with Irish tax and contract law.

5. International Data Transfers

Some of our third-party service providers (such as Google) are based outside the European Economic Area (EEA), so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
• Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. These are known as EU Standard Contractual Clauses (SCCs).

6. Your Legal Rights

Under the GDPR, you have the following rights:

• Right to Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure ("Right to be Forgotten"): You have the right to request that we erase your personal data, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• Right to Object: You have the right to object to our processing of your personal data, under certain conditions.

If you wish to exercise any of these rights, please contact us at the details provided below.

7. Right to Lodge a Complaint

You have the right to lodge a complaint at any time with the Data Protection Commission (DPC), the Irish supervisory authority for data protection issues. We would, however, appreciate the chance to deal with your concerns before you approach the DPC, so please contact us in the first instance.

The DPC can be contacted at www.dataprotection.ie.

8. Contact Us

If you have any questions about this Privacy Policy — or about how we help businesses across Wexford, Dublin, Carlow, Waterford, Westmeath, Wicklow, Cork, Galway, and beyond — please contact us:

• By email: info@aadigitalworks.com
• By WhatsApp: via the contact button on our website
• By mail: AA DigitalWorks, County Wexford, Ireland

AA DigitalWorks — Ireland's digital marketing agency.